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12 Ways to Manage the Modern Brand

12 Tips to Managing a Modern Brand from my recent interview with two brand experts, Dominic Walsh of Landor Associates and Michael Pooley of PPR. “Products are made in the factory, but brands are created in the mind,” —Walter Landor Walter Landor (1913-1995) invented branding. His company has been reinventing it ever since. His knack … Continue reading

What the Trans-Pacific Partnership is Really About

It’s more than dollars and cents Has the US lost it’s ‘juice’? The Rules of the Economic Road What’s In It for Australia? No, It’s Not About China Free Trade Agreements, Like Zombies, Never Die Précis of the interview with Dr. Bates Gill, head of the U.S. Studies Centre in Sydney. [Recorded for the business … Continue reading

Career Advice from Marcus Aurelius, CEO

8 Tips from the Emperor How to Become a God in 10 Days Why Praise Doesn’t Matter Marcus Aurelius ran the biggest multi-national of its day, Rome Inc. He headed the army, the superpower of its time. He was “hands on”, leading from the front, literally sitting around the camp fire with his troops on … Continue reading

Dr. Duff Watkins

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